Blog
If you’re pedalling hard to grow your sales, you’ll know the effort it takes to keep your growth momentum, and you may be finding the cost of each new sale is higher than the last as you finish picking up (...)
- Ben Brabyn
- Thought leadership
I spent much of my childhood trying to persuade my father to give up smoking. Things reached a climax when I miscalculated a small explosive charge I’d inserted into one of his Gauloises and pitted his face with tobacco strands. (...)
- Ben Brabyn
- Thought leadership
What is the Minimum Viable Message (MVM?) that you would like other people to be sharing about your business (by twitter, in a bar, over breakfast – wherever and whenever)? If you feature in an unforgettable and brief message, your (...)
- Ben Brabyn
- Thought leadership
B2B Sales involve the sharing of complex information, and alignment with procurement processes. It’s no surprise that the chances of lining up your pitch with their buying timetable – and getting the essential information exchanged between you – with a (...)
- Ben Brabyn
- Thought leadership
Clusters of companies provide ideal conditions for spotting successful and unsuccessful behaviours. One of the most notable distinctions between those that achieve rapid growth and those that do not is the share of sales that come by referral. What share (...)
- Ben Brabyn
- Thought leadership
No matter how skilful and hard working you are, your environment – and in particular your relationships and reputation – will shape your results. Often we focus on evaluating our skills and energy, neglecting our networks and the effects that (...)
- Ben Brabyn
- Thought leadership
The shape of your network is a key driver of your career. Do most of the people you know already know each other? Then you’re a “closer”. On the other hand, if you know plenty of people who don’t know (...)
- Ben Brabyn
- Thought leadership
Sales success isn’t only about you – it’s about the way people relate around you – to you and to each other. In other words your success depends on the relationships you build and the way you manage them – (...)
- Ben Brabyn
- Thought leadership
Over the past decade I’ve had the opportunity to spend time with hundreds of entrepreneurs and sales people. Some successful and some less so. The common characteristic of those who are successful is their behaviour and position within their networks. (...)
- Ben Brabyn
- Thought leadership