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Your network reveals your gender, pay, promotions and sales

The structure of your network reliably predicts the results of your sales activity, and how much you will be paid.

Research by Ronald S Burt in his excellent book Brokerage and Closure: An Introduction to Social Capital shows that the structure of your network determines the effectiveness of your business development activity.

Your network identity is highly likely to indicate your gender, and this correlates closely to the gender pay gap too.\

To make the most of your business development activities, and understand how your network affects your pay and promotion, it’s time to be deliberate about planning and shaping your network identity.