Ben Brabyn

Dwell time is the true goal

Calendar Density is Great – “Dwell Time” is the True Goal

You’re getting the meetings – but are you keeping the attention? “Never dump the whole roast on the platter” – a piece of advice from a 1930s Chicago exotic dancer recounted by Chicagoan David Bodanis, author of The Art of Fairness. Whether you’re a dancer or a business developer, getting the first meeting isn’t enough: […]

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Positive Uncertainty

Positive Uncertainty: Niggling Your Way with a Powerful Behavioural Insight

Conjuring Up Positive Uncertainty In 1979, artist and author Kit Williams buried a handmade golden hare somewhere in the English countryside. He wrote a beautifully illustrated puzzle book – Masquerade – which captivated millions of people who hoped to find the hidden treasure. This was positive uncertainty at work at national scale. As detectorists and

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The Zeigarnik Effect

Keep ‘Em Guessing: The Magic of The Zeigarnik Effect

Incompleteness Keeps Us Curious In a recent episode of the Freakonomics Podcast, Do You Need Closure, Angela Duckworth and Mike Maughan discuss the Zeigarnik Effect. Their conversation explores a human trait that we can use constructively to sustain and build engagement. The Psychology of Engagement Understanding the Zeigarnik Effect – where incomplete tasks are more

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Work love balance

Work love balance: welcome to the new relationship frontier

Introduction Over the past few weeks, I’ve had surprising conversations with several individuals who are wizards at building professional relationships, but have not yet achieved work love balance. They’ve shared a common struggle: finding the time and energy to cultivate personal relationships. This got me thinking – in our quest for professional success, are we

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Unlocking Your Hidden Edge: How to Skyrocket Your B2B Growth by Mastering Return on Social Capital in 2024

Introduction As we embark on the journey through 2024, the business landscape is abuzz with opportunities, especially for B2B leaders. At the heart of this evolving arena is the concept of Return on Social Capital (RoSC). But the crucial question is, are you maximising its potential for your business growth? This is where Amitypath, with

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Michael Mainelli, Lord Mayor of London

The Lord Mayor’s Prize – connecting London and the World

Earlier this month, Michael Mainelli became the 695th Lord Mayor of London. Professor Mainelli is a distinguished economist, computer scientist, linguist, bagpiper and author. His motto is “Ordo ex Χάος” (“Order from Chaos”). He has chosen to make connection the theme of his mayoralty. You can watch his lecture entitled “Connect to Prosper – The

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