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Who Cares Wins: Why We Love a Prize Story

KISS – Keep It Simple: Signal The power of prize programmes is their signalling effect. Done right, the value of the signal that the prize programme sends is many times more valuable than the cost of the prize itself. Our (...)

Flag It! A Prize is a Powerful Partnership Signal

US Presidents have very limited powers. The US Constitution was deliberately designed to protect the Republic from the tyranny of kings. If they want to get things done, presidents have to build partnerships. But you don’t have to be a (...)

Positive Uncertainty: Niggling Your Way with a Powerful Behavioural Insight

Conjuring Up Positive Uncertainty In 1979, artist and author Kit Williams buried a handmade golden hare somewhere in the English countryside. He wrote a beautifully illustrated puzzle book – Masquerade – which captivated millions of people who hoped to find (...)

Keep ‘Em Guessing: The Magic of The Zeigarnik Effect

Incompleteness Keeps Us Curious In a recent episode of the Freakonomics Podcast, Do You Need Closure, Angela Duckworth and Mike Maughan discuss the Zeigarnik Effect. Their conversation explores a human trait that we can use constructively to sustain and build (...)

Work love balance: welcome to the new relationship frontier

Introduction Over the past few weeks, I’ve had surprising conversations with several individuals who are wizards at building professional relationships, but have not yet achieved work love balance. They’ve shared a common struggle: finding the time and energy to cultivate (...)

Outstanding ROI: Now The Biggest Winners Give Away The Prize

The Biggest Winners Give Away the Prize (...)

Good Samaritan Lee. Soon they’re gonna love you!

Today, we’re diving into a topic that’s not only intriguing but also super valuable: what people say about you. You might be wondering, “Why does that even matter?” Well, let me tell you, it’s a lot more important than you (...)

Unlocking Your Hidden Edge: How to Skyrocket Your B2B Growth by Mastering Return on Social Capital in 2024

Introduction As we embark on the journey through 2024, the business landscape is abuzz with opportunities, especially for B2B leaders. At the heart of this evolving arena is the concept of Return on Social Capital (RoSC). But the crucial question (...)

The Lord Mayor’s Prize – connecting London and the World

Earlier this month, Michael Mainelli became the 695th Lord Mayor of London. Professor Mainelli is a distinguished economist, computer scientist, linguist, bagpiper and author. His motto is “Ordo ex Χάος” (“Order from Chaos”). He has chosen to make connection the (...)

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