Thought leadership

Exploring successful growth strategies.

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Your network reveals your gender, pay, promotions and sales

The structure of your network reliably predicts the results of your sales activity, and how much you will be paid. Research by Ronald S Burt in his excellent book Brokerage and Closure: An Introduction to Social Capital shows that the structure of your network determines the effectiveness of your business development activity. Your network identity …

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What would you like others to be tweeting about your business?

What is the Minimum Viable Message (MVM?) that you would like other people to be sharing about your business (by twitter, in a bar, over breakfast – wherever and whenever)? If you feature in an unforgettable and brief message, your reputation will build well beyond your sales funnels, and your prospects will be surrounded by …

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