Blog
Business development depends on leaving a message that is simple, compelling – and memorable. When you’re no longer in the room, your message needs to be working for you. It needs to stay with people when you’ve moved on. Don’t (...)
- Ben Brabyn
- Thought leadership
A few years ago I helped a tech entrepreneur who was helping hotels rise up the Tripadvisor rankings. He had developed a sophisticated tech solution which helped raise his clients on average 50 places up the rankings. That could really (...)
- Ben Brabyn
- Thought leadership
I’ve just spent 3 inspiring days with 1,800 “Anthropists” at Anthropy23. In the beautiful former mineworkings of the Eden Project it is easy to feel that any transformation is possible. But in conditions of exponential change and complexity, our traditional (...)
- Ben Brabyn
- Thought leadership
Are you constantly pitching, and frustrated that growth is slow or zero? What you do is complicatedWhy you do it is simple, memorable and shareableWhich you tell people decides your success Even the most motivated and expert audience will forget (...)
- Ben Brabyn
- Thought leadership
As we go about our work and our social lives, we tend to share our time – and our points of view – with the same group of people. This makes for familiarity, friendship and fluency. We can finish each (...)
- Ben Brabyn
- Thought leadership
How do groups bond, earn trust and create shared identities? How can leaders build environments adaptable enough to respond to shocks and still enable people to thrive together? In The Social Brain, authors Tracey Camillieri, Samantha Rockey and Robin Dunbar (...)
- Ben Brabyn
- Thought leadership
Traditionally, we view businesses, teams, and organisations as separate, distinct and centralised. We build them and then determine how they will relate to their surroundings, how they will form relationships with customers, suppliers and investors, and how they will recruit (...)
- Ben Brabyn
- Thought leadership
This week I’ve been introduced to two new razors. They’re the metaphorical rather than the literal kind (I’m a wet-shave habitué). These are Hanlon’s Razor and Auden’s Razor. They state, respectively: “Never attribute to malice that which is adequately explained (...)
- Ben Brabyn
- Thought leadership
Selling your products or services – or ideas – can feel like a lonely experience. Many people feel like a lone candle in the darkness, trying to shine their light into a world which reflects nothing. No matter how much (...)
- Ben Brabyn
- Thought leadership