If you’re pedalling hard to grow your sales, you’ll know the effort it takes to keep your growth momentum, and you may be finding the cost of each new sale is higher than the last as you finish picking up the “low hanging fruit”.
So it’s time to start looking at ways to change gear, making sure that your energy delivers more sales growth. If you were on a bike you might consider riding in a group, or even on a tandem. Sales professionals are more productive working as a team.
But every new member of your sales team brings additional cost. What is the best way to scale revenues without suffering cost disease? Well the answer is always to enlist your customers and other champions to pedal with you. Word of Mouth (WOM) and referral sales are the secret of profitable sales growth.
Building your referral network will enable you to deliver on your growth targets while maintaining margins. Don’t make the mistake of so many startups beginning to scale – start to prepare your referral marketing plans now.