Engagement - Amitypath

Who Cares Wins: Why We Love a Prize Story

KISS – Keep It Simple: Signal The power of prize programmes is their signalling effect. Done right, the value of the signal that the prize programme sends is many times more valuable than the cost of the prize itself. Our emotional reactions to prizes typically far outweigh our financial responses. We love a prize story. […]

Keep ‘Em Guessing: The Magic of The Zeigarnik Effect

Thought leadership / Ben Brabyn

Incompleteness Keeps Us Curious In a recent episode of the Freakonomics Podcast, Do You Need Closure, Angela Duckworth and Mike Maughan discuss the Zeigarnik Effect. Their conversation explores a human trait that we can use constructively to sustain and build engagement. The Psychology of Engagement Understanding the Zeigarnik Effect – where incomplete tasks are more

Keep ‘Em Guessing: The Magic of The Zeigarnik Effect Read More »