Unlocking Your Hidden Edge: How to Skyrocket Your B2B Growth by Mastering Return on Social Capital in 2024

Introduction As we embark on the journey through 2024, the business landscape is abuzz with opportunities, especially for B2B leaders. At the heart of this evolving arena is the concept of Return on Social Capital (RoSC). But the crucial question is, are you maximising its potential for your business growth? This is where Amitypath, with

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Michael Mainelli, Lord Mayor of London

The Lord Mayor’s Prize – connecting London and the World

Earlier this month, Michael Mainelli became the 695th Lord Mayor of London. Professor Mainelli is a distinguished economist, computer scientist, linguist, bagpiper and author. His motto is “Ordo ex Χάος” (“Order from Chaos”). He has chosen to make connection the theme of his mayoralty. You can watch his lecture entitled “Connect to Prosper – The

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Heart and brain image made from coloured wool

What why which

Are you constantly pitching, and frustrated that growth is slow or zero?  What you do is complicatedWhy you do it is simple, memorable and shareableWhich you tell people decides your success Even the most motivated and expert audience will forget most details and look for simple patterns (witness the research of Professor Laura Huang on investor behaviour).

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Image of the front cover of The Social Brain

Leading by the numbers – the psychology of successful groups

How do groups bond, earn trust and create shared identities? How can leaders build environments adaptable enough to respond to shocks and still enable people to thrive together? In The Social Brain, authors Tracey Camillieri, Samantha Rockey and Robin Dunbar (of Dunbar number fame) explore “the psychology of successful groups” (which is also the subtitle

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Should your business be more like a human body – or a fungus?

Traditionally, we view businesses, teams, and organisations as separate, distinct and centralised. We build them and then determine how they will relate to their surroundings, how they will form relationships with customers, suppliers and investors, and how they will recruit new employees or members. Our model resembles our own sense of ourselves, with a leadership

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