Pathfinder Network

Unlocking Opportunities with Pathfinders: How Betweenness Drives Success

In today’s complex, hyper-connected world, reaching beyond familiar networks to find new customers, identify game-changing technologies, and recruit talent requires more than just hard work and luck. It requires connectivity—the ability to navigate through diverse groups, spot trends early, and make powerful introductions. That’s where betweenness centrality comes in. This lesser-known concept holds the key […]

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Dwell time is the true goal

Calendar Density is Great – “Dwell Time” is the True Goal

You’re getting the meetings – but are you keeping the attention? “Never dump the whole roast on the platter” – a piece of advice from a 1930s Chicago exotic dancer recounted by Chicagoan David Bodanis, author of The Art of Fairness. Whether you’re a dancer or a business developer, getting the first meeting isn’t enough:

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Positive Uncertainty

Positive Uncertainty: Niggling Your Way with a Powerful Behavioural Insight

Conjuring Up Positive Uncertainty In 1979, artist and author Kit Williams buried a handmade golden hare somewhere in the English countryside. He wrote a beautifully illustrated puzzle book – Masquerade – which captivated millions of people who hoped to find the hidden treasure. This was positive uncertainty at work at national scale. As detectorists and

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The Zeigarnik Effect

Keep ‘Em Guessing: The Magic of The Zeigarnik Effect

Incompleteness Keeps Us Curious In a recent episode of the Freakonomics Podcast, Do You Need Closure, Angela Duckworth and Mike Maughan discuss the Zeigarnik Effect. Their conversation explores a human trait that we can use constructively to sustain and build engagement. The Psychology of Engagement Understanding the Zeigarnik Effect – where incomplete tasks are more

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