The chances are that what you are doing is boring, complex or taboo. Not boring to you of course, or even to your colleagues. But really boring to 95% of the population. That’s a shame because 95% of the population is a lot of people who aren’t helping your business.
The good news is you don’t have to rub their noses in it. You don’t have to house-train them to be as interested in your products as you are. Take a look at the example of Andrex. They don’t want to talk about bums, so they show us Puppies. And Investec, who know that most of us think banking and investing is complex, so they show us Zebras. And of course, Compare the Market whose boring product is brought to life by Meercats.
Best of all – you don’t need to find this kind of widely appealing association with an expensive agency. The Meercats were suggested by a graduate trainee. All you need to do is free yourself from the need to be boring and tell everything, and instead imagine what animal, image, or theme has wide appeal and “feels right” for you too. Soft, playful, curious, social, exotic – enjoy!