What is the Minimum Viable Message (MVM?) that you would like other people to be sharing about your business (by twitter, in a bar, over breakfast – wherever and whenever)?
If you feature in an unforgettable and brief message, your reputation will build well beyond your sales funnels, and your prospects will be surrounded by a community that already “gets” you. Cost of customer acquisition falls and retention increases.
Most companies are preoccupied with getting the whole message right for their internal and near-abroad stakeholders. That’s important of course, but if you can create or join a message that can take flight without a big communications budget, you will ensure that all your other activities enjoy a following wind from a wide network of external supporters.
So what is the best, short, simple thing anyone could say about you? The simpler, and the shorter, the further it will fly.