Positive Uncertainty: Niggling Your Way with a Powerful Behavioural Insight
Conjuring Up Positive Uncertainty In 1979, artist and author Kit Williams buried a handmade golden hare somewhere in the English countryside. He wrote a beautifully illustrated puzzle book – Masquerade – which captivated millions of people who hoped to find the hidden treasure. This was positive uncertainty at work at national scale. As detectorists and […]
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