Who Cares Wins: Why We Love a Prize Story
KISS – Keep It Simple: Signal The power of prize programmes is their signalling effect. Done right, the value of the signal that the prize programme sends is many times more valuable than the cost of the prize itself. Our emotional reactions to prizes typically far outweigh our financial responses. We love a prize story. […]
Who Cares Wins: Why We Love a Prize Story Read More ยป