Protecting Identity and Trust

The challenge 

The technologies needed to make the internet a safer place, give citizens and businesses control over their data and enable confident participation in the digital economy are freely available today. What’s missing is an understanding of how to deploy these building blocks at scale, and a dialogue about priorities and implementation choices.

This starts with anticipating the identity and trust questions that will matter most to individuals, businesses and society in the coming years. For example: How can I know what’s real online? Can I trust AI with my personal data? Will I be tracked when I use my digital ID online? Am I more likely to trust a government-issued ID, or one issued by a regulated private company? How can I protect my business against deepfake fraud? What’s the path to greater confidence in autonomous AI agents?

Solutions and Sharing

We’d love your help in finding better ways to advance digital trust, and protect identities and personal data from an unprecedented range of threats. We recognise that the answers might come from people with very different experiences so please share this challenge with anyone who you think may take us closer to solutions.

If you haven’t already, please become an Amitypather to help us spread the challenge to maximise our chances of success.

And if you think you have a solution and would like to discuss it, join the discussion in our forum on WhatsApp – we’ll share the link once you’re aboard as an Amitypather.

Thank you!

Damian Glover

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